it's PLEAT.

it's Pleat. H&M

It’s Pleat is a new cafe venture by fashion brand H&M.

We were involved in designing the interior for the the pilot cafe in Stockholm. After this successful launch we were asked to develop the brand identity. The toolbox that we delivered gives structure to how all cafes will look in the future.

The toolbox consists of reference images, colour guidlines, essential furniture and layouts for the H&M team to design future cafes.

You can see more on the cafe interiors we designed below.

– it’s Pleat, Stockholm

– it’s Pleat, White City, London.