it's Pleat.

it's Pleat. London

It’s Pleat is a new cafe venture by fashion brand H&M.

This is the first concept cafe by the brand to be introduced in Uk stores. After being involved in the pilot cafe in stockholm and developing the brand intentidy toolbox we were asked to impliment this new indentity into the London store. This store in in White City Westfield, London.

It is an urban jungle that reflect upcoming interior and fashion trends, with an emphasis in being ‘instagramable’

It’s Pleat offers interesting organic alternativers to high street cafe brands.